> النص بالعربية



Nefertiti
2008 | installation: sewing machines | video 11 30
by Ala' Younis
commissioned by PhotoCairo 4: The Long Shortcut in the context of the Digital Residencies

The sewing machine Nefertiti is a discontinued model produced and sold in Egypt in the early years after the 1952 revolution as part of the government's effort to nationalize industry and emphasize Egyptian sovereignty. This feminist project that nonetheless kept women confined to the domestic space aimed at empowering Egyptian housewives, offering them the chance to generate income while their men were away at war. The curvaceous Nefertiti was retired in the late '80s due to several unattended failures in its design. Following the increasing Westernization of the region, bulky imported sewing machines began to flood Egypt's markets while decaying Nefertitis were resigned to be re-assembled from rusted spare parts by those loyal to the olden days. This project explores personal stories attached to the Nefertiti and to its time, a disheartening disappointment for the older generation yet a nostalgic icon from the heyday of nationalistic sentiments for those my age.

See also:

>
Exhibition by Ala' Younis:
- Over Jerusalem
- Six Days
- 56 pictures for you
- The Rock
- Tunnels
- Nahr el Barid
- Shukran Faransa! (Thank You France!)
- Nefertiti
- Needles to Rockets

>www.alayounis.com

 
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