> النص بالعربية



Needles to Rockets
2009 | publication: 40 pages, 15 x 21 cm, limited edition of 1000
by Ala' Younis and Motaz Attalla
This publication was developed in collaboration with Motaz Attalla, editor of the PhotoCairo4: The Long Shortcut Publishing House Project and was published as a limited edition in April 2009.

In the course of preparing Nefertiti, a video and installation by Ala’ Younis commissioned by PhotoCairo4: The Long Shortcut, there emerged questions around the place of consumer products in the lives of people and in society at large. The Nefertiti sewing machine came to prominence around the mid-twentieth century, when industrial processes themselves—and, by extension, their products—held critical economic, social and political significance. How do objects become iconic and acquire personas? What relationships do people have with consumer products and with the myths that surround them? This document, named for Nasser’s famous slogan of industrial promise, is not an expression of nostalgia but more an attempt at exploring these questions.


“Whatever we’ve invested in industry, we have found returns for the industry. Of the 800 factories that were created, some may not be fully operational today, but they certainly give us products at present, products that allow us to not import from abroad. If it were not for everything we have invested in industry, I do not know what we would be doing right now.”1

“In addition to Omo, there were deodorant sticks and birth control pills. And then of course there was the holy trinity that no Egyptian home could do without and that Nasser made sure everyone could afford: the military factory-produced oven and water heater and the Ideal brand fridge.” 2

1 Gamal Abdel Nasser, 1967
2 Sonallah Ibrahim, Wahat Diaries, Dar el Mostaqbal el Arabi

See also:

>
Exhibition by Ala' Younis:
- Over Jerusalem
- Six Days
- 56 pictures for you
- The Rock
- Tunnels
- Nahr el Barid
- Shukran Faransa! (Thank You France!)
- Nefertiti
- Needles to Rockets

>www.alayounis.com

 
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